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No natural limit

Edward de Bono’s Message

There is no natural limit to traffic – which is increasing everywhere. There is no natural limit to communication which is also increasing rapidly. Read the story »

More Design

Edward de Bono’s Message

Our existing thinking is based largely on recognition and judgement. This leads to logic and the search for the truth. While education has promoted analysis, information, logic and argument we have never promoted the thinking concerned with creating value. Read the story »

Rewards

Edward de Bono’s Message

Rewards are a powerful way of producing change, though subject to certain limitations. We tend to think of rewards in terms of cash or presents; the model here is getting one’s way through bribery. Unfortunately, the more rewards are used, the weaker the effect. Read the story »

In Recession

Edward de Bono’s Message

In an economic downturn everything tends to shut down including our thinking. Any new idea suggests some risk and that is not acceptable. We believe that if we sit tight and batten down the hatches the storm will pass. Read the story »

Why World Thinking is so Poor

Edward de Bono’s Message

My latest book ‘THINK before it’s too late’ was published at the beginning of July 2009. In this book I trace the history of Western Thinking.

First there were the GG3 (Greek Gang of Three).  When Greek thinking came to Europe at the time of the Renaissance schools, universities and thinking were in the hands of the Church.   Read the story »