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C..C..C…..

Classic de BonoMessage – first published 6th November 2000

Competence in business is essential – but is it enough? If your strategy for survival is that you continue to be more competent than your competitors, is that enough? What happens when your competitiors catch up and also become competent? You cannot really become ’super competent’. Competence is a condition you gradually approach. You can indeed continue to make small improvement – and so can your competitiors.

In the future three things are going to be needed in business. In the English language they all start with ‘C’. So we have the three ‘C’s. Read the story »

.. maintenance and problem solving ..

Classic Edward de Bono Message (first published May 21, 2001)

“You can analyse the past but you have to design the future”. The quote is from my book ‘New Thinking for the New Millenium’. ‘Design’ is such a very important word because it is the opposite of analysis. Technically, the opposite is ’synthesis’ but in practice synthesis is not the same as ‘design’. Design has a much stronger sense of purpose and value.

Most organisations run on the basis of maintenance and problem solving. This is understandable because continuity is so important and it is never possible to change a lot at a time in an established organisation. There is also the risk factor. Anything new is always a risk and if it goes wrong, or does not prove as beneficial as promised, then somebody is to blame.

The result is that most organisations rely on slow evolution, fashion and ‘me-too’ to make changes. This means operating way below potential.

.. stupid ..

Classic Edward de Bono Message (first published January 6, 2003)

“The apparent purpose of education is to convince two thirds of the population that they really are stupid”

“Schools waste two thirds of the talent in society and universities sterilise the other third.”

These quotes of mine may sound harsh and provocative but they are serious. Up to one third of youngsters (sometimes more) do well enough at school to go on to tertiary education and professional jobs. The remainder leave school with the notion that they are indeed ’stupid’. This self-image stays with them for the rest of their lives.

That is why teaching thinking for just five hours to unemployed youngsters on the Government New Deal programme increased the employment rate five hundred per cent. These youngsters suddenly realised they were not stupid at all.

That is why all schools should teach thinking and operacy as a core subject.

…. comfort for defeat …

Edward de Bono’s Message

How often do we deliberately design comfort for others? In an argument do we seek to design a comfortable way for the other party to accept defeat? In conflicts how much effort do we put into designing a way forward that suits both parties?

Our primitive instincts of fighting and conquering are rather too dominant. Design is important but usually neglected.

‘idea creativity’

Classic de Bono Message – first published 15th December 2003

I continue to be amazed that so many people do not understand the ‘logical’ basis of creativity.

Essentially this is the behaviour of information in self-organising systems that inevitably form asymmetric patterns. All this is laid out in several of my books. Whenever I talk to audiences of top physicists and mathematicians they are full of agreement. There is no mystique. Yet serious people still treat creativity as some mysterious event about which nothing can be done except wait for it to happen.

I am writing here about ‘idea creativity’ not about artistic creativity. Once again we have the usual failure of language to distinguish between the two. That is why it was necessary to create the term ‘lateral thinking’.