Winner of Saatchi & Saatchi award

LifeStraw®, a revolutionary, personal water-purification tool, for use in the developing world, has won the fifth Saatchi & Saatchi Award for World Changing Ideas.

Edward de Bono was one of the high-profile judges who decided the winner of the award.

Watch the video of the winners here

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See the full article at the Saatchi & Saatchi website.