Need ideas? Paint a bull…
June 23, 2008 by iainchalmers
The EU recently announced an exciting initiative for 2009 – the European Year of Creativity and Innovation. To discuss how this will benefit businesses in the EU, the heads of Dr Edward de Bono’s Distributor network in Europe, and Dr de Bono himself, met in Holland last week.
Using creativity techniques we generated a number of implementable ideas and a series of events featuring Dr de Bono across Europe in 2009 . We are looking forward to announcing these in the coming months.
As the world’s leading authority on Creativity and Innovation, Dr de Bono was instrumental in advising his network on how business needs to take this initiative seriously. Hosted by Dutch Distributor, QreaCom, we were joined by a large blue bull! The bull represented the relationship between Europa and Zeus and proved to be quite the focal point for the day.
Are you interested in the European Year of Creativity and Innovation? Are there any events you would like to see planned? Leave a message below.
Photos by Evert van de Worp
Dear Edward de Bono remember me ? I would like to get your co-operation in growing up the CREATIVE CLASS- NET . My best wihes for an happy new year.
Paolo 27/DEC/2008
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CREATIVE-CLASS-NET: Italian-Style : enhancing a Draft of a Guide for Development in the 2009 EUROPEAN YEAR of CREATIVITY & INNOVATION
(ENGLISH TRANSLATION) see : http://www.edscuola.it/LRE.html
Dear friends, it is important to begin to delineate an original track of developmental design of the CREATIVE CLASS NET as a tool orientation is not prescriptive, but shared, for obtaining an flexible guide to develop a system of converegent self-organization of the various initiatives taken by partners whorecognize themselves spontaneously to give adhesion to the “OPEN NETWORK FOR NEW SCIENCE & ART. ” (ON-NS & A).
The research group ON-NS&A start with the belief that the hopes of overcoming the structural crisis of contemporary Industrial society, do not consist in the resumption of the old mode of development, but vice versa, it is based on substantial change of a new era , characterized by a re-positioning the society within the framework of the development of the knowledge economy.
This means that all the concepts and the practices of “Mechanics”production traditionally acquided need to be deeply revised. Consequently giving credit to this complex context of Innovation on the joint production of tangible goods and intangible assets, the network ON-NS & A proposes to develop a business project, essentially based on the ability to produce and use research and innovation at high- quality level , for improving the creation of a new typology for a durable and sustainable development.
In this context, “CREATIVE CLASS-NET: Italian Style”, shows how basic training program for a new leaders, in order to be prepared to contribute to a deep renovation of science and culture in relation with a consistent commitment to the promotion of society and Knowledge Driven Economy based on creativity and innovation.
Henceforth considering that the development did not match in a linear progress, the actions of “CREATIVE CLASS -NET / IS ” will be set by a mode of address a program intended to foster “Contraction or to abolish some not- functional or unnecessary and inappropriate functions and services ”that impede the development of the fundamental strategic aim to develop the Knowledge Economy to relaunch the European Treaty of Lisbon 2000.
Thus acting with “CREATIVE CLASS -NET / IS ” educational projects, initiatives and dissemination of information, all developed in order to move money and human resources towards new shared and oriented measures to enhance high-utility in social and productive innovation in agreement with science and art creativity. Those actions will be focused to facilitate new methods and processes of “emerging networking enterprises” joined between research and production in a way that they can become an efficient alternative to overcome the obsolescence of large areas of mature industrialization still lacking in a dangerous mode of production generating so great environmental pollution.
In that sense “CREATIVE CLASS -NET/ IS ” will act towards overcoming the crisis, no more in the direction of a resumption of old economic system, but more effectively realizing an actual socio-economic deep change. Operationally for example those actions can be associated with a reduction of unnecessary and costly investments on reclams, in order to replace the advertising budget in favor of cultural initiatives of dissemination of science and art. Other actions can be particularly directed to facilitate the transition from the simple conception of Innovation, limited to the technological production, forward a most large conceptualization of “INN-ovation”, which joint the advanced technologies transfer, to an more complex approach enabling, both the new mode of production and the cultural development of consumers and citizens.
DISCIPLINARY draft of the Development Program Strategic
“CREATIVE CLASS-NET/IS” see : http://www.wbabin.net
Paolo Manzelli – 11/DIC/2008-FLORENCE pmanzelli@gmail.com http://www.egocreanet.it