Using “Six Hats” to Prepare and Present
December 16, 2008 by Russell

Using Six Thinking Hats® will ensure you have really thought through the presentation much more objectively and comprehensively. It also enables you to demonstrate this to your audience – for example if you are pitching an idea to include your own Black Hat (cautions, negatives) demonstrates:
• your objectivity in looking for the best solution
• that you are open minded
• you have really thought through the subject thoroughly
• you are confident enough to also raise some of the downsides – which there will be with every idea
It can also be very powerful to use Six Thinking Hats® collaboratively in exploring something with your audience/prospect/customer. In fact one of our clients, the award winning PR and Ad Agency Countrywide Porter Novelli, found this delivered tremendous results. Using Six Thinking Hats® when pitching a new idea or campaign to a client they said that :
“The de Bono techniques have been used to speed up the sales process – in fact on one occasion the results of a customary 6 week development period were achieved in just 2 hours – and with a better programme for the client”.
Click here for more information on Six Thinking Hats® or call us on 0800 043 3950.



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