The ideal environment for creative thinking

There is no doubt that environment and culture can help but they are certainly not essential to being creative.  Often there is a perceived need to dress down, take people off site, use a specific creative area etc.  These things can help but are not necessary.  The risk here is that people feel they need to be away from the office and out of the normal environment to be creative. 

Edward de Bono’s Lateral Thinking is about generating ideas on demand when they are needed.  Using these tools enables you to generate new ideas in your daily work environment and on all aspects of your job and the company’s operations.