Innovation – Too Risky?

 

There has never been a time when innovation has been more important.  It might be about finding new ways to cut costs or new product opportunities or generating a competitive edge.

Doing something new inevitably involves risk.  The problem is that in difficult times people actually want to feel secure.  The sales of food in the current environment indicate that people are going back to the brands that they know and trust.  

The question is can you minimise the risk?  Research shows that the single biggest reason potentially new good ideas are rejected is because they are not properly understood.  De Bono’s Six Thinking Hats® is a powerful toolbox which ensures that new ideas are objectively and comprehensively evaluated with contributions from everyone. 

You can’t eliminate the risk in doing something new but you can certainly minimise it by ensuring that new ideas are properly evaluated before being implemented.  The beauty of Six Hats is that this can also be done in a fraction of the time traditional methods take.  

“If you keep on doing what you have always done you keep on getting what you have always got”.  Is that good enough in today’s environment? Leave a comment below.