New Book

Edward de Bono’s message

My latest book (published July 2nd) is called ‘THINK: before it is too late’. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. Read more

Value

Edward de Bono’s Message

Two people looking out of different windows may sometimes see the same thing. Categories are not always distinct boxes separate from each other. In my book ‘Six Value Medals’ I lay out six types of value. These are distinct types. Read more

Perception

Edward de Bono’s Message

It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more