New Book
July 23, 2009 by iainchalmers
Edward de Bono’s message
My latest book (published July 2nd) is called ‘THINK: before it is too late’. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking.
We are very complacent and even proud of our thinking. We can land men on the moon. We can tap atomic energy. We have the internet, We have supersonic flight etc. We have done very well in the area of science and technology because we have developed ‘thinking for finding the truth’.
I have suggested the new word ‘ebne‘ which means excellent but not enough. Our existing thinking is ebne but not enough. We have never developed ‘thinking for creating value’.
In conflicts we rush to judge who is wrong and seek to punish that party. We do not try to design a way forward.
A lot of worry about Climate Change and Credit Crunch here in the UK at the moment. The human race seems to be at fault in causing problems again. Two handy words, “change” and “crunch”, both of which suggest a shift of mindset. Climate change and Credit Crunch could be just the provocation to bring about a shift in the way we think, leading to better quality of life and reassessment of values.