Try me and find out!
September 3, 2009 by iainchalmers
Edward de Bono’s Message
Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved.
Most businesses are also very complacent and believe that continuity and problem solving are enough. And yet in almost every case a new idea could make a huge difference. So where is the new idea to come from?
It is unlikely to come from the complacent thinking of those within the organisation. It may be borrowed or stolen from another enterprise. Or the idea may be generated deliberately by someone outside the idiom of that organisation.
I believe I could generate a useable new idea for almost any business. Try me and find out!
Watch part 2 of Dr Edward de Bono’s latest interview here:
There is no doubt that new ideas could and will be eventual solutions, converted into innovative outcomes. From experience, it is the problems nurturing and applying practical new ideas within organisations which are still not set up to enable new thinking that end up creating the barriers.
Can I request an idea to correct the generic ‘that’s my job your playing with’ mentality that managers at all levels use in their game plan or used in auto-reflex.
The thing is, many companies reckon they are already embracing innovation yet their culture remains constant during times of change or severe challenge, following the ‘there is too much to think about just doing the job under stress let alone finding time and money to facilitate inside the box thinking…that idea that just needs persuasion to scrape it out of the corner it has been wedged in for years.