About Edward de Bono

* Photo by Alan Burles
Dr. Edward de Bono is the world’s leading authority on thinking as a skill that can be taught, practiced and used on a daily basis. de Bono is the world’s undisputed ‘guru’ of organisational innovation, creativity, strategic leadership, and problem solving.
Since 1970 his exclusive techniques have brought astonishing results to organisations worldwide. Individuals from a wide range of cultures, educational backgrounds, occupations, and age groups have used de Bono’s tools to great success.
The Holst Group is proud to be Dr de Bono’s first Partner in Europe. Here he talks about his relationship with The Holst Group:
Dr. de Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His Six Thinking Hats® and Lateral Thinking™ training courses have been implemented in organisations of all sizes. This is because of their simplicity and power to change thinking behaviour, increase productivity, foster team-building, and evoke profitable innovation.

(Edward de Bono with The Holst Group Senior Management Team)
Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D., and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University. He has written over 67 books, and his work has been translated into over 38 languages.
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The Innovator’s Toolkit – more information
Six Thinking Hats® – more information
Facilitation – more information


