Rewards

Edward de Bono’s Message

Rewards are a powerful way of producing change, though subject to certain limitations. We tend to think of rewards in terms of cash or presents; the model here is getting one’s way through bribery. Unfortunately, the more rewards are used, the weaker the effect. Read more

Why World Thinking is so Poor

Edward de Bono’s Message

My latest book ‘THINK before it’s too late’ was published at the beginning of July 2009. In this book I trace the history of Western Thinking.

First there were the GG3 (Greek Gang of Three).  When Greek thinking came to Europe at the time of the Renaissance schools, universities and thinking were in the hands of the Church.   Read more

Try me and find out!

Edward de Bono’s Message

Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved. Read more

Design in the curriculum!

Edward de Bono’s Message

Schools are all about knowledge and analysis. So are universities. Most human thinking is based on analysis which allows us to identify standard situations and then we can apply the standard behaviour or solution. This is like a doctor in a clinic diagnosing the disease and then prescribing the standard treatment.

Read more

Edward de Bono on small business

An interesting podcast from SmallBizPod featuring Dr Edward de Bono. Alex Bellinger interviews Dr de Bono from an entreprenurial/small business perspective.

Click here to listen

New Book

Edward de Bono’s message

My latest book (published July 2nd) is called ‘THINK: before it is too late’. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. Read more

Perception

Edward de Bono’s Message

It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more

“I wish the telephone had never been invented”…

Edward de Bono wishes the telephone had never been invented and would love to have been born in the 15th century.

In this article from The Telegraph Edward de Bono talks about his fantasy job, sporting heroes and he would like to be remembered.

Click here for the full story.

Dear Mr Darling…

I was sent this email today. It’s the best solution to the recession I’ve seen…

Dear Mr. Darling,

Please find below some suggestions for fixing Britain’s economy.  Instead of giving billions of pounds to banks that will squander the money on lavish parties and unearned bonuses, use the following plan.  You can call it the Patriotic Retirement Plan:

There are about 20 million people over 50 in the work force.  - Pay them £1 million apiece severance for early retirement with the following stipulations: Read more

Innovation – Too Risky?

 

There has never been a time when innovation has been more important.  It might be about finding new ways to cut costs or new product opportunities or generating a competitive edge.

Doing something new inevitably involves risk.  The problem is that in difficult times people actually want to feel secure.  The sales of food in the current environment indicate that people are going back to the brands that they know and trust.   Read more

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