Value

Edward de Bono’s Message

Two people looking out of different windows may sometimes see the same thing. Categories are not always distinct boxes separate from each other. In my book ‘Six Value Medals’ I lay out six types of value. These are distinct types. Read more

Perception

Edward de Bono’s Message

It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more

A different sort of Logic!

Edward de Bono’s Message

Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance the Church ran schools, universities and thinking in general. Read more

“I wish the telephone had never been invented”…

Edward de Bono wishes the telephone had never been invented and would love to have been born in the 15th century.

In this article from The Telegraph Edward de Bono talks about his fantasy job, sporting heroes and he would like to be remembered.

Click here for the full story.

About education

Edward de Bono’s Message

Education is all about knowledge and analysis. There is a complete lack of ‘operacy’ and design. Operacy covers the skill of doing and making things happen. Design is putting together what you have to deliver the values you want. Read more

Out of the box!

Edward de Bono’s Message
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible.

With eleven items of clothing to put on in the morning it would take seventy six years to go through all the ways of getting dressed – spending just one minute on each. Read more

Dear Mr Darling…

I was sent this email today. It’s the best solution to the recession I’ve seen…

Dear Mr. Darling,

Please find below some suggestions for fixing Britain’s economy.  Instead of giving billions of pounds to banks that will squander the money on lavish parties and unearned bonuses, use the following plan.  You can call it the Patriotic Retirement Plan:

There are about 20 million people over 50 in the work force.  - Pay them £1 million apiece severance for early retirement with the following stipulations: Read more

Positive News Agency

Edward de Bono’s Message
The media, and especially the press, are usually full of negative news: murders, attacks, economic failures etc. It may be that experience has indeed shown that negative matters are of more interest to readers.

Even if this is so, I believe that at least one page of positive news would be welcomed by readers. Readers would turn to this page – even if they found the negative stuff more interesting. Read more

‘ebne’

Edward de Bono’s Message

As ambassador for thinking for the European Union I shall be trying to show that our thinking is excellent but not enough. This is the new word ‘ebne’. Our thinking is based on recognition, judgement and the truth. Read more

Innovation – Too Risky?

 

There has never been a time when innovation has been more important.  It might be about finding new ways to cut costs or new product opportunities or generating a competitive edge.

Doing something new inevitably involves risk.  The problem is that in difficult times people actually want to feel secure.  The sales of food in the current environment indicate that people are going back to the brands that they know and trust.   Read more

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