The ideal environment for creative thinking
February 3, 2009 by Russell · Leave a Comment

There is no doubt that environment and culture can help but they are certainly not essential to being creative. Often there is a perceived need to dress down, take people off site, use a specific creative area etc. These things can help but are not necessary. The risk here is that people feel they need to be away from the office and out of the normal environment to be creative.


