No natural limit

Edward de Bono’s Message

There is no natural limit to traffic – which is increasing everywhere. There is no natural limit to communication which is also increasing rapidly. Read more

More Design

Edward de Bono’s Message

Our existing thinking is based largely on recognition and judgement. This leads to logic and the search for the truth. While education has promoted analysis, information, logic and argument we have never promoted the thinking concerned with creating value. Read more

Rewards

Edward de Bono’s Message

Rewards are a powerful way of producing change, though subject to certain limitations. We tend to think of rewards in terms of cash or presents; the model here is getting one’s way through bribery. Unfortunately, the more rewards are used, the weaker the effect. Read more

In Recession

Edward de Bono’s Message

In an economic downturn everything tends to shut down including our thinking. Any new idea suggests some risk and that is not acceptable. We believe that if we sit tight and batten down the hatches the storm will pass. Read more

Why World Thinking is so Poor

Edward de Bono’s Message

My latest book ‘THINK before it’s too late’ was published at the beginning of July 2009. In this book I trace the history of Western Thinking.

First there were the GG3 (Greek Gang of Three).  When Greek thinking came to Europe at the time of the Renaissance schools, universities and thinking were in the hands of the Church.   Read more

Try me and find out!

Edward de Bono’s Message

Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved. Read more

Edward de Bono on small business

An interesting podcast from SmallBizPod featuring Dr Edward de Bono. Alex Bellinger interviews Dr de Bono from an entreprenurial/small business perspective.

Click here to listen

New Book

Edward de Bono’s message

My latest book (published July 2nd) is called ‘THINK: before it is too late’. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. Read more

Value

Edward de Bono’s Message

Two people looking out of different windows may sometimes see the same thing. Categories are not always distinct boxes separate from each other. In my book ‘Six Value Medals’ I lay out six types of value. These are distinct types. Read more

Perception

Edward de Bono’s Message

It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more

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