Try me and find out!
September 3, 2009 by iainchalmers · 1 Comment
Edward de Bono’s Message
Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved. Read more
Edward de Bono on small business
August 1, 2009 by iainchalmers · Leave a Comment
An interesting podcast from SmallBizPod featuring Dr Edward de Bono. Alex Bellinger interviews Dr de Bono from an entreprenurial/small business perspective.
Click here to listen
New Book
July 23, 2009 by iainchalmers · 1 Comment
My latest book (published July 2nd) is called ‘THINK: before it is too late’. In it I suggest that the biggest problem facing humanity is not climate change but inadequate thinking. Read more
Value
July 17, 2009 by Holst Group · Leave a Comment
Edward de Bono’s Message
Two people looking out of different windows may sometimes see the same thing. Categories are not always distinct boxes separate from each other. In my book ‘Six Value Medals’ I lay out six types of value. These are distinct types. Read more
Perception
July 2, 2009 by iainchalmers · 1 Comment

Edward de Bono’s Message
It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more
A deliberate creative focus!
June 18, 2009 by Holst Group · Leave a Comment
Edward de Bono’s Message
Our economic system has sort of evolved. Any new inventions have generally regularised something that was happening anyway. It is generally felt that the impact of any new idea would be so strong that new ideas are risky. Indeed, it could be argued that the creative idea of securitising mortgages was the cause of the present economic crisis. Read more
A different sort of Logic!
June 11, 2009 by Holst Group · 1 Comment
Edward de Bono’s Message
Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance the Church ran schools, universities and thinking in general. Read more
“I wish the telephone had never been invented”…
June 9, 2009 by iainchalmers · Leave a Comment

Edward de Bono wishes the telephone had never been invented and would love to have been born in the 15th century.
In this article from The Telegraph Edward de Bono talks about his fantasy job, sporting heroes and he would like to be remembered.
Click here for the full story.
About education
May 28, 2009 by Holst Group · Leave a Comment
Edward de Bono’s Message
Education is all about knowledge and analysis. There is a complete lack of ‘operacy’ and design. Operacy covers the skill of doing and making things happen. Design is putting together what you have to deliver the values you want. Read more
Out of the box!
May 21, 2009 by Holst Group · 3 Comments
Edward de Bono’s Message
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible.
With eleven items of clothing to put on in the morning it would take seventy six years to go through all the ways of getting dressed – spending just one minute on each. Read more


