Out of the box!
May 21, 2009 by Holst Group · 3 Comments
Edward de Bono’s Message
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible.
With eleven items of clothing to put on in the morning it would take seventy six years to go through all the ways of getting dressed – spending just one minute on each. Read more
Setting up an “Ideas Management System”
January 6, 2009 by iainchalmers · 1 Comment
To be truly creative the mind needs to be stretched to beyond its normal conventional thinking. Lateral Thinking techniques are particularly effective at shifting ones perception of what is possible. It is from within a large number of ideas that the real value is found.
