Top

Out of the box!

May 21, 2009 by Holst Group · 3 Comments 

Edward de Bono’s Message
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible.

With eleven items of clothing to put on in the morning it would take seventy six years to go through all the ways of getting dressed – spending just one minute on each. Read more

Idea Creativity

March 12, 2009 by Holst Group · Leave a Comment 

Edward de Bono

Edward de Bono’s Message

I was in Prague on January 7th for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009.

As usual one of the big problems facing creativity is the inability of language to distinguish between artistic creativity and idea creativity. Read more

The Creativity Cull

November 24, 2008 by Stuart · 1 Comment 

The word “cull” is possibly a bit extreme; it conjures up thoughts of killing and death.  So often ideas are killed off before they even have time to take their first breath.  We are excellent at telling anyone who comes up with an idea what is wrong with it, but we rarely stop to think what the benefits and values of the idea might be.  This can be overcome using the Six Thinking Hats®, which encourages parallel thinking and ensures that all ideas can get a “fair hearing”.

Read more

Curl Up And Dye!!

October 28, 2008 by Stuart · Leave a Comment 

Hey, what a really creative name for a hairdressers! There are many hairdressing salons with “clever” names but this has to be one of the best I have ever come across. How do people come up with such good creative ideas?

Where do you get your best ideas? In the bath? The shower? Out walking? Sat in the hairdressers?
How about at work? Very rarely do we get really good ideas when we are at work, which is a real concern if we want to find ways to improve our business.

Read more

How to make “Time for Thinking” in large organisations?

September 2, 2008 by Russell · Leave a Comment 


One very effective way to make time for thinking is to produce a Creative Hitlist.  This should be a mix of opportunities and issues e.g. 10 opportunities and 5 issues.  These are subjects on which you need to do some creative thinking and this approach brings the need for thinking to the forefront of your mind.

Read more

Bottom