A different sort of Logic!

Edward de Bono’s Message

Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance the Church ran schools, universities and thinking in general. Read more

Difficult Times / Problem Solving

Edward de Bono’s Message
There is a difference between difficult times and a problem. With difficult times the universe of action is changed. All logics are only relevant in their particular universe – just as the universe of a patterning system is different from a language universe.

The recession at the moment qualifies as a difficult time so a rather different thinking is required from traditional problem solving. Values become even more important. Problem solving usually implies a return to the situation before the problem. That is not possible for an individual or a corporation.

‘ebne’

Edward de Bono’s Message

As ambassador for thinking for the European Union I shall be trying to show that our thinking is excellent but not enough. This is the new word ‘ebne’. Our thinking is based on recognition, judgement and the truth. Read more

Innovation – Too Risky?

 

There has never been a time when innovation has been more important.  It might be about finding new ways to cut costs or new product opportunities or generating a competitive edge.

Doing something new inevitably involves risk.  The problem is that in difficult times people actually want to feel secure.  The sales of food in the current environment indicate that people are going back to the brands that they know and trust.   Read more

Change is not the only constant

Let me recommend an extraordinary book THE SHOCK OF THE OLD by David Edgerton a professor at Imperial College, London. He reviews technology and global history since c1900 and comprehensively overturns the often used phrase ‘change is the only constant’.

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Back to school and innovation

With the holidays and the one day of summer behind us it is back to school, back to work and back to innovation.  The need to get back to work is well understood but we also need to go back to school to learn new skills and keep up to date.  Technology and markets are changing so fast that we have to keep learning about what is new and how to use it.  It is clear that in today’s taxing economic environment deploying new skills and working hard are essential – but unfortunately they are not enough.

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How do you make “Time for Innovation”in an organisation?

One very effective way to make time for Innovation is to produce a Creative Hitlist.  This should be a mix of opportunities and issues e.g. 10 opportunities and 5 issues.  These are subjects on which you need to do some creative thinking and this approach brings the need for creativity to the forefront of your mind regularly. It is a good idea to have this posted visibly.

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