More Design

Edward de Bono’s Message

Our existing thinking is based largely on recognition and judgement. This leads to logic and the search for the truth. While education has promoted analysis, information, logic and argument we have never promoted the thinking concerned with creating value. Read more

Rewards

Edward de Bono’s Message

Rewards are a powerful way of producing change, though subject to certain limitations. We tend to think of rewards in terms of cash or presents; the model here is getting one’s way through bribery. Unfortunately, the more rewards are used, the weaker the effect. Read more

Try me and find out!

Edward de Bono’s Message

Complacency is very difficult to budge. We are complacent about our education, government etc. etc. Both could be greatly improved. Read more

Perception

Edward de Bono’s Message

It is not possible to pay attention to everything at once. In a market there are different stalls so that you need only pay attention to one thing – once you have chosen that thing. Read more

A different sort of Logic!

Edward de Bono’s Message

Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance the Church ran schools, universities and thinking in general. Read more

“I wish the telephone had never been invented”…

Edward de Bono wishes the telephone had never been invented and would love to have been born in the 15th century.

In this article from The Telegraph Edward de Bono talks about his fantasy job, sporting heroes and he would like to be remembered.

Click here for the full story.

About education

Edward de Bono’s Message

Education is all about knowledge and analysis. There is a complete lack of ‘operacy’ and design. Operacy covers the skill of doing and making things happen. Design is putting together what you have to deliver the values you want. Read more

Out of the box!

Edward de Bono’s Message
The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible.

With eleven items of clothing to put on in the morning it would take seventy six years to go through all the ways of getting dressed – spending just one minute on each. Read more

Dear Mr Darling…

I was sent this email today. It’s the best solution to the recession I’ve seen…

Dear Mr. Darling,

Please find below some suggestions for fixing Britain’s economy.  Instead of giving billions of pounds to banks that will squander the money on lavish parties and unearned bonuses, use the following plan.  You can call it the Patriotic Retirement Plan:

There are about 20 million people over 50 in the work force.  - Pay them £1 million apiece severance for early retirement with the following stipulations: Read more

Positive News Agency

Edward de Bono’s Message
The media, and especially the press, are usually full of negative news: murders, attacks, economic failures etc. It may be that experience has indeed shown that negative matters are of more interest to readers.

Even if this is so, I believe that at least one page of positive news would be welcomed by readers. Readers would turn to this page – even if they found the negative stuff more interesting. Read more

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