Innovation – Too Risky?

 

There has never been a time when innovation has been more important.  It might be about finding new ways to cut costs or new product opportunities or generating a competitive edge.

Doing something new inevitably involves risk.  The problem is that in difficult times people actually want to feel secure.  The sales of food in the current environment indicate that people are going back to the brands that they know and trust.   Read more

Creativity and the Risk Factor

Edward de Bono’s Message

Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a risk factor. So in difficult times people tend to reduce their creative efforts.

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