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More Design

November 5, 2009 by Holst Group · 1 Comment 

Edward de Bono’s Message

Our existing thinking is based largely on recognition and judgement. This leads to logic and the search for the truth. While education has promoted analysis, information, logic and argument we have never promoted the thinking concerned with creating value. Read more

Value

February 12, 2009 by Holst Group · Leave a Comment 

Edward de Bono’s Message

Two people looking out of different windows may sometimes see the same thing. Categories are not always distinct boxes separate from each other.  In my book ‘Six Value Medals’ I lay out six types of value.  These are distinct types.  Yet, in certain circumstances, something may be seen differently.  This may mean that something falls into two value categories or that different people see it differently. Read more

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